Create B2B digital marketing strategies and programs for hardware and SaaS products in order to meet the department’s lead generation and sales goals, as well as the implementation and strategy of NeoDirect’s customer success onboarding programs.

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Demand Generation:  Develop, implement and iterate a next generation, cross-channel lead nurturing program that integrates first party data in order to target prospects and customers on a 1:1 basis

Field Sales Strategy & Engagement:  Develop and implement digital marketing team’s strategy for integration with inside sales, field sales and retention teams using email warming for rep calls, competitive comparison sheets, referral programs, etc

Customer Success:  Manage customer product onboarding strategy and call team

Competitive Research:  Develop and maintain analysis of principle competitors including product messaging, promotions and digital marketing strategies and tactics

Co-managed US web presence to help the company achieve its marketing targets in the

Communication and Shipping Solutions group by ensuring the business fully exploits online marketing opportunities to support lead generation and revenue goals.

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Lead Generation: Develop, execute and optimize lead generation and lead nurture campaigns creating 1M+ pipeline for emerging product line, exceeding lead and revenue goals

Website Management: Developed SEO optimized websites, ensuring they are optimized to drive demand and clearly communicate the value of offerings through constant testing and UX analysis

Content Development: Create and manage content to engage prospects at all stages of the buyer’s journey. Produced videos, blog posts, case studies and white papers.

Display Advertising: Oversaw multiple successful display advertising campaigns, including designing, writing and testing ad copy.

Email Marketing: Launched email marketing and onboarding campaigns, delivering an unprecedented average 57% open rate (formerly 12%) by dramatically improving targeting and content.

Social Media Presence: Work closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and thought-leader positioning

Clients include San Francisco Pain Management and Physical Therapy, Saint Antonius Coptic Youth Center, Successful Study Skills 4 Students, Kirmina Computer Consulting

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Web publishing:  Developed SEO centric material for websites and blogs. Honed HTML skills and became familiar with client’s online publishing programs including Content Management Systems, Wix.com, WordPress, Constant Contact, and Salesforce.

Business and corporate writing:  Developed, wrote, edited and designed of a wide range of business materials, including brochures, newsletters, and grant applications.

Oversaw administrative duties, kept track of case statuses, monitored billing, Filled out immigration applications, Manage computer and website functionality.

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Redesigned company website  to elevate the brand and improve the overall client and prospect experience

Hired as an intern and quickly promoted to full-time position. Scope of projects included writing articles, web content, editing and fact checking magazine proofs, creating production schedules

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Authored a Reader’s Theater play  about Earth Day for second and third grade students called “Let’s Get Green”